2025 AGENCY COMPETITIVE BENCHMARK REPORT

Which Agencies Are Winning in 2025? Get the Inside Scoop on Service Expansions & Ad Trends

Join leading agency owners & media buyers in shaping the conversation around what’s next in paid media.

Every year, agencies rethink their paid media strategy—so we asked: Which ad services are agencies expanding into in 2025? Are TikTok and Pinterest gaining traction? Is Meta still king? And how do agencies decide when to add a new platform?

We’re gathering insights from agency leaders across Australia, and we’d love your take. This takes 2 minutes. Your insights will be anonymous in the final report, but if you’d like to see the findings, share your details at the end.