2025 AGENCY MEDIA BENCHMARK REPORT

Agency Service Expansion & Paid Media Trends

Join leading agency leaders & media buyers in shaping the conversation around what’s next in paid media.

The media landscape is shifting fast - so we’re asking: which ad services are agencies leaning into in 2025? Are TikTok and Pinterest really on the rise? Is Meta still king? And how do agencies decide when to add a new platform to their offering?

We’re collecting insights from agency leaders across Australia, and we’d love to hear your perspective. It’ll only take 2 minutes. All responses are anonymous, but if you want a copy of the final report, just drop your details at the end.